Start Your Future in Tech/IT
DEVELOP TECH SALES SKILLS, AND GET PAID WHILE YOU LEARN
The INCAP Technology Sales Associate Career Program (CP) introduces adults to careers in technology sales, customer success, and business development. You’ll learn to identify customer needs, evaluate technology solutions, handle negotiations, and more.
- Learn about the sales pipeline and buyer’s journey
- Research customers, markets, and sales opportunities
- Deliver tech demonstrations and sales pitches
- Build negotiation skills to close deals
What You'll Earn
- INCAP credential, recognized by Tech/IT companies in Indiana as equivalent to an associate degree in technology sales
Is This Program Right For You?
This could be a great fit if you…
- Enjoy working with people and building relationships
- Are curious about how technology businesses sell their products
- Are interested in sales, technology, or marketing
- See yourself in a role that combines critical thinking, technology, and collaboration
What You'll Actually Do
BUILD SALES CONFIDENCE
- Understand the sales environment
- Map the buyer’s journey
- Apply a structured consultative selling process
CONNECT WITH PROSPECTIVE CUSTOMERS
- Research prospective customers
- Conduct multi-channel outreach
- Build and maintain a qualified early sales pipeline
SUPPORT DISCOVERY STRATEGY
- Lead structured discovery sessions
- Qualify opportunity viability
- Document and advance sales opportunities
MOVE DEALS FORWARD
- Deliver demonstrations and presentations
- Prepare proposals for potential customers
- Handle negotiations and closings
ENSURE ONGOING RELATIONSHIPS
- Manage customer relationship management (CRM), pipeline, and sales forecasting information
- Coordinate with customer success teams
- Support account relationships and customer retention
BUILD SALES CONFIDENCE
- Understand the sales environment
- Map the buyer’s journey
- Apply a structured consultative selling process
CONNECT WITH PROSPECTIVE CUSTOMERS
- Research prospective customers
- Conduct multi-channel outreach
- Build and maintain a qualified early sales pipeline
SUPPORT DISCOVERY STRATEGY
- Lead structured discovery sessions
- Qualify opportunity viability
- Document and advance sales opportunities
MOVE DEALS FORWARD
- Deliver demonstrations and presentations
- Prepare proposals for potential customers
- Handle negotiations and closings
ENSURE ONGOING RELATIONSHIPS
- Manage customer relationship management (CRM), pipeline, and sales forecasting information
- Coordinate with customer success teams
- Support account relationships and customer retention
Typical Program Timeline
Months 1-3
3 days/week at training center and 2 days/week at employer
Paid work $17–25/hour
Months 4-6
2 days/week at training center and 3 days/week at employer
Paid work $17–25/hour
Months 7-12
1 days/week at training center and 4 days/week at employer
Paid work $17–25/hour
Months 13-18
Half day/week at training center and 4.5 days/week at employer
Paid work $17–25/hour
Months 19-24
1 day/month at training center and rest of time at employer
Paid work $17–25/hour
At completion, graduates have three options
Start your career in Tech/IT
Continue learning in college
Keep training in another INCAP adult program
Real Jobs You Can Land After This Program
The Technology Sales Associate Career Program prepares trainees to move into roles that support technology sales and customer success — with real experience that employers value. Common roles INCAP graduates are prepared for include:
- Sales Development Representative
- Business Development Representative
- Junior/Associate Sales Associate
- Customer Growth/Customer Success Representative
- And many more
Ready to Take the Next Step?
Program spots are limited and based on where you live, and opportunities are not listed online. Your Industry Talent Association can help you explore your options.